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Platinum Pro Whitening Shampoo

Platinum Pro Whitening Shampoo

Regular price $19.00 USD
Regular price Sale price $19.00 USD
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Platinum Pro Whitening Shampoo is formulated to restore dingy coats to a brilliant platinum luster. 

  • Works on all colors and coat types to enhance silvery highlights or enrich deep, dark tones.
  • Penetrates the hair shaft to eliminate the yellowish spectrum while protecting the skin barrier
  • Quick rinsing, fast drying, deodorizing, and conditioning.
  • Highly concentrated - one 12 oz. bottle dilutes to make up to one gallon or 128 washes.
  • MB3 technology: reduces irritation and promotes healthy skin microbiome with our proprietary blend of probiotics, vitamins, and extracts.
  • Contains natural odor neutralizers and a long-lasting natural amaretto fragrance which reactivates when wet.

All Bogart Pro shampoos are bespoke for a dog's delicate pH & skin mantle to protect the skin's natural defenses and promote a healthy microbiome.

*Due to its color and concentration, Platinum Pro should always be diluted and patch-tested on dogs with lighter coats. Please wear gloves and do not leave product on pet for longer than one minute.

How To Use

1. Brush coat to free dirt, dander and loose fur.

2. Concentrated formula: while safe to use full-strength, groomers recommend diluting according to product use guide.

3. Thoroughly wet dog.

4. Start with a small amount, squeeze diluted shampoo into coat and work into a gentle lather avoiding eyes. Our formulas are hypo-allergenic and tearfree, but nobody likes sudsy eyeballs.

5. Add more shampoo if needed and let sit for up to 5 minutes.

6. Rinse well. Repeat if you have a patient pooch or one who's extra funky.

7. Towel dry. Remind your pooch that clean dogs get more cuddles.

8. Air dry or use low temperature setting on hairdryer.

See Product Use Guide for more information.

Key Ingredients

Optical Color Enhancers with Panthenol -provitamin B5 strengthens and nourishes the coat while optical brighteners penetrate the hair shaft to counteract the yellowing from the sun and elements, producing a sparkling white or deep dark coat shine.

Silk and rice protein - for a silky soft, shiny and strong coat.

Bioferments - a proprietary blend of sacchamyces and leuconostoc/radish root ferment filtrates, extracts and proper pH balance provide optimal microbiome skin health.

Extracts - soapwort, yucca, colloidal oats and licorice root soothe the skin; sugar cane and rosemary extracts balance the microbiome; bamboo, slippery elm and marshmallow extracts strengthen and condition the coat.

Breeds & Coats

View Hair Coat Finder

Best for:

+ Whitening light coats & removing stains

+ Brightening rich colors and deepening dark tones

* Oily/greasy coats, heavily soiled, deep cleaning

* Dematting, detangling, softening

Recommended Breeds & Coat Types:

+ Heavy coat (Newfoundland, Saint Bernard, Shetland Sheepdog)

* Short coats (Labrador Retriever, Mastiff, Basset)

* Combination coats (Golden Retriever, Australian Shepard, Border Collie)

* Double coats (Siberian Husky, German Shepard, Corgi)

* Silky coats (English Setter, Cocker Spaniel, Springer Spaniel)

* Wire coats (Irish Terrier, Mini Schnauzer, German Wirehaired Pointer)

* Long (drop) / Silky coat (Lhasa Apso, Bearded Collie, Shih Tzu, Yorkshire Terrier)

* Curly/wavy/fleece coat (Bichon Firse, Poodle, Afghan Hound, Skye Terrier)

See product use guide for more product information and grooming needs for each coat / breed type.


+ = best type for breed / coat type

* = works well with breed / coat type

Recommended Dilution

All shampoos are highly concentrated. Please dilute and patch test for best results and safety. We recommend wearing gloves with Platinum Pro.

Home Use / High Concentration:

Dilute 5:1 - 10:1

Salon Bath / Medium Concentration:

Dilute 12:1 to 15:1

Hydro Use / Low Concentration:

Dilute 20:1 to 30:1


deionized water, cocamidopropyl betaine, sodium (C14-16) olefin sulfonate, sodium cocoyl isethionate, saponaria officinalis leaf extract, aloe barbensis leaf extract, avena sativa (oat) kernel extract, yucca schidigera extract, athae officials root extract, glycyrrhiza glabra (licorice) root extract, ulmus fulva extract, macrocystis pyrifera extract, saccharomyces ferment filtrate, leuconostoc/radish root ferment filtrate, rosmarinus officinalis extract, peg-7 glyceryl monococoate, propanediol 1,3, hydrolyzed silk, hydrolyzed rice, natural fragrance, peg-150 distearate, phenoxyethanol, ethylhexylglycerin, zinc ricolinate, cetrimonium chloride, polyquaternium-10, acrylates/C10-30 alkyl acrylate crosspolymer, violet no. 2, titanium dioxide; titanium (IV) oxide, lactic acid, disodium EDTA, tetrasodium glutamate diacetate

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